Client Experience

event marketing Experience

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Consultant - Marketing and Event Management February 2012 - Present

Client examples: Centerplate/Orange County Convention Center (Marketing Plan), Truly Nolen International (marketing strategy, collateral, events), BlurtBox (public relations, blog, design, strategy), Tim’s Wine Market (Facebook paid ads, social media management, strategy)

Other: Corporate · Convention · Non-Profit · Weddings · Galas · Food and Wine Festivals

Orange County Convention Center - Centerplate May 2014 - June 2018

Catering Sales Manager

Introduced marketing areas of opportunity for company growth
Streamlined a modernized internal software and Customer Relationship Management system
Established social media and brand management strategies
Analyzed system reporting for KPIs, consumer behavior trends and challenges
Optimized Public Relations initiatives and CSR
Excelled as point of contact for Show Management food and beverage functions
Contributed to Planning Visits, Pre-Conferences and internal team communication
Personalized menus for international, dietary restrictions or themed events
Additional responsibilities from position below:

Exhibitor Catering Sales Manager

Generated over $1.6 Million in sales
Negotiated client accounts and contracts from start to finish
Budgeted and forecasted daily/periodic sales revenue
Proactively assessed client needs aligned with company mission
Collaborated with nine internal departments, clients and vendors for flawless execution of events

Sales and Marketing Intern

Interacted with potential clients through professional customer service
Cross-trained in Operations, Culinary, Accounting, Sales and Purchasing departments

Evok Advertising May 2016 - December 2016

Business Development Coordinator

Developed all agency proposals and target prospect research
Maintained Customer Relationship Management system and all prospect communication
Curated materials for pitch presentations
Managed blog, monthly agency newsletter and promotions in concordance with new business efforts
Coordinated with Social Media, Creative, Digital Media, Client Services departments for detailed client proposals
RFP Examples: City of Clearwater, New Smyrna Beach, Santa Rosa County, Outer Banks of North Carolina, Cone Distributing and other industries such as real estate, food and beverage and others.

Note: Unable to display RFP response samples as disclosure agreement. For blog examples, please visit evok website linked above.